As new home buyers enter the market, it’s pivotal to use marketing strategies to stand out from the competition, offer value and make your lawn care business the obvious choice. That’s where content marketing comes into play.

Most lawn care businesses either ignore or are inconsistent with their content marketing. Sure, it makes sense. You’re busy running and managing your business, dealing with employees and customers and have limited time, right?

You worked hard to capture a lead, provide excellent lawn care service and didn’t sell the customer into an ongoing package? That’s a missed opportunity. When it comes to your lawn care and gardening business, recurring revenue streams can significantly boost your bottom line while ensuring long-term customer relationships.

Social media marketing is one of the most effective ways to create awareness for your lawn care business. The correct strategy can lead to new customer acquisition as well as improved retention of your current lawn care customers.

Search engine optimization can help you attract more traffic to your landscaping website, resulting in more leads and lawn care customers. SEO for lawn service businesses is something that can contribute to fast growth and the ability to secure new customers at a very low acquisition cost.